News
CyberArts Announces an Enhanced Back Office Suite for its FoundationTM Online Gaming Software Platform
Las Vegas (10 November 2006) - CyberArts, a San Francisco-based
online gaming software developer, announced release of a significant software upgrade to their
FoundationTM universal gaming platform. The new release includes expanded business intelligence
reporting and game feature management functionality. CyberArts licenses its software platform to
online gaming leaders worldwide like World Poker Tour, Mansion.com, Tony G Poker, Apuestas.com
and many others.
"Business intelligence reporting is of key importance to the operators we've
talked to" said Ken Arnold, Chairman of CyberArts, "providing retention-enabling
information about player patterns allows operators to figure ROI at both the macro
and micro-market of one - levels. Operators can determine what, when, what stakes,
with whom and response rates for promotions." But gleaning competitive intelligence
is only part of the success equation. "Being able to customize awards, skins,
promotions, messaging and games without engineering support is key for operators
to quickly and cost-effectively react to the intelligence."
Arnold has a long history - over 20 years - with intricate, high-volume
software systems. He formed Datalogix in 1981, the first company to offer
MRP and ERP software to the process manufacturing industry, went public on
the NASDAQ and was later acquired by Oracle. Mr. Arnold also co-founded
Formation Systems, Inc., a leader in the Product Lifecycle Management space
and served as its CEO.
Ongoing maintenance and support is also an issue that CyberArts addressed with this
release. "We consciously built our admin tools to take the programmer out of the
equation," noted Chris Derossi, CEO for CyberArts. "In addition to some standard
features like making the tools web-accessible and user-friendly, we made our admin
tools flexible. Instead of building a set of hard-coded specific reports we, built a
Universal Reporting Module that allows new reports to be created and existing reports
to be modified as needed, without additional programming. And we added some useful
features like the ability to export the results to .CSV or .XLS files, and an easy-to-navigate format."
Getting operators up and running swiftly was another concern. "Installation
and configuration of the admin module takes about an hour," said Derossi.
The new software release also includes a real-time dashboard for ongoing management,
a multi-layered affiliate module, permission-based level access, logging of all admin
actions for auditing, scales with business and player levels, and many other features.
Skin operators will soon have a comparable module that works along side the network
administrator module.
Derossi is well-known in the poker world as the co-author of
Winning at Internet Poker for Dummies, one of the popular
titles from the "... for Dummies" series. Like Arnold, Derossi has more
than 20 years of leadership at top technology companies including
Apple Computers, where he served as chief architect of Macintosh
Operating System 7 before starting CyberArts.
Interested companies can review the new features at the Global Gaming Expo, Nov 14, 15 and
16 at the Las Vegas Convention Center, Las Vegas, Nevada. CyberArts will be demonstrating
their enhanced functionality at booth 5601, in the IGaming Business Pavilion.
CyberArts will also be demonstrating FoundationTM at the International Casino Exhibition
(ICE) in London, 23-25 January 2007.
CyberArts FoundationTM is the most technically advanced software platform for
online gaming operators. It is the only fully licensable platform available - operators can
create their own branded, customized gaming service quickly and easily - using any languages
and any currencies. The platform supports poker, backgammon, casino, and other games, and
includes sophisticated back-end configuration, design and reporting tools.
Full feature descriptions and downloadable brochures are available on
the company's site at http://www.cyberarts.com/ and at booth #5601
during the Global Gaming Expo (http://www.globalgamingexpo.com/), 14-16
November in Las Vegas.
For more information download our comprehensive Product Guide.
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