Advertising Features

Specifically, Foundation currently provides you with the following advertising features.

In-window Web Content

This includes banner, skyscraper, and other standard-format advertisements that can be served from client ad servers or third-party services like DoubleClick. In-window web content can appear in most Foundation windows, and in any size, location, or quantity you desire. These are true embedded web pages; technologies such as Flash, video, and Javascript are fully supported.

Targeting

Foundation can supply web servers with contextual data-the player's ID, screen name, tournament or game table, etc. This allows ad servers to make informed decisions about which ads to show, and enables conditional advertising-as in eliminating ads for top-tier players or presenting a series of ads by tournament.

Eligibility Filtering

Foundation supports the concept of eligibility, both for tournaments and table games. Eligibility criteria can be driven by any logic you desire. When a player lacking eligibility tries to access an event, Foundation can present a window with an embedded browser and specified URL, allowing you to upsell players to events, or direct them towards other actions like participation in CPA promotions.

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