Maximize a range of business models

Foundation advergaming and marketing support lets you maximize a mix of business models.

In the online world, there are lots of different games, and lots of different gaming business models. The Foundation platform lets you make the most out of all of them. How? What we offer is nothing less than comprehensive advergaming and marketing support. Foundation's advergaming functionality also enables free, advertising-supported gaming, online cross-marketing, land-based casino branding and loyalty programs.

With the Foundation client, almost any region is updateable in real time without annoying downloads. It's the perfect delivery system for dynamic, real-time advertising and marketing messages. Foundation advergaming supports any ad-content delivery, including banner, skyscraper, and other standard-format promotions. Flash, streaming video, and Javascript are also fully supported. Use interactive graphic and video ads to keep players engaged and keep advertising revenues up in your advergaming business model.

Along with the normal registration process, Foundation collects and stores all information about player activities, including every game table played, table preferences, every tournament entered, tournament wins, all wins and losses, and other information. You can access this data interactively to support advanced advergaming or marketing campaigns. CyberArts also provides an API that passes contextual, real-time information to ad servers, for better targeting of ad delivery.

You can also define Eligibility Groups and Awards, grouping players for loyalty programs and custom marketing messages.

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For more information download our comprehensive Product Manual.