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Games and advertising are two sides of the same coin; hence, the term "advergaming". Once only a coinage, it has risen to be a household term among players of online poker and other ad supported games.
But before you hard-up game software developers jump off into the next application, you better see the advergaming stats for yourself. This is based on an annual Macrovision global survey on casual gaming:
83% of online gamers will view a 30 second ad for a free game.
53% will buy a game after testing with a trial version.
54% say they will decide whether they will buy the game after an hour's game time.
The number of gamers who rely on promo emails for new games rose from 14 to 34%.
Those who peruse gaming websites for new games info rose from 28 to 45%.
Got the picture? It's not what Big Daddy says that makes online gamers buy games, it's advergaming. Gaming software developers need not know all marketing/advertising stuff to fair well with online gamers; they need to know their target's identity instead.
34% of the players are 35-49 years old; 29% aged 50-60; of which, 60% are female while 39% are male. 58% of this population doesn't have minors for children.
Another thing to keep in mind is the habits of these targeted gamers: 28% of them play 9 or more games per week; 32% lasts for an hour game session; 26% spend more than 2 hours of game time. 67% of these gamers read game reviews.
Also, 48% of these casual gamers prefer puzzles, 26% simulation, and action 23%.
There you go; so before you hit on the road to development, keep track of the numbers.
Suffice it to say, this info has been a guideline followed by CyberArts, the leading provider of gaming software development needs, together with its clients in their continuing search for enhancing product development standards.
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